Project Description

Presenter Carne Ross standing in front of an anarchist mural

Production Company: Hopscotch Films

Channel: Storyville, BBC Four

Date: 05/2017–07/2017

About: Accidental Anarchist follows the remarkable journey of Carne Ross, which saw the high-flying diplomat turn to anarchism and ideas of participatory democracy.

Project: tpr media was appointed to provide a targeted media campaign designed to raise awareness and drive audiences. The aim was to position Accidental Anarchist as an insightful intelligent piece and to generate debate. The publicity strategy focused on Carne Ross’s story as the peg to explore topical issues. Coverage ranged from an Observer profile to a Viewsnight polemical short film on Newsnight. There was a drive to secure socially-sharable content on platforms like Huffington Post and Vice.