Project Description

Exterior of the Victorian Maudsley hospital in London

Production Company: Garden Productions

Channel: Channel 4

Date: 09/2013–11/2013

About: Bedlam takes an in-depth and unprecedented look at mental health in Britain today, with exclusive access to a wide range of services, patients and staff at the South London and Maudsley NHS Foundation Trust (SLaM).

Project: We liaised closely with the Maudsley press team to devise a campaign that challenged misconceptions around mental health. Stories broadly fell into two camps: case-study led and opinion pieces. Coverage ranged from The Times, the Guardian and Daily Mail to Loose Women and BBC Radio 4’s Woman’s Hour.